‘Avenue’ by NOVAK was presented at Absolutely Cultured’s Urban Legends: Northern Lights event in Hull in November 2018.
‘Avenue’ was 65 meter long projection that spanned the length of Parliament Street in Hull and explores the iconic textile designs of the 20th century as they play out beneath your feet. Travelling and trading across the North Sea from Hull to Västra Götaland in Sweden, patterns from the mid-century until the present day carry stories and references woven and printed into their designs.
The accompanying multi-channel sound piece by Ed Carter, builds on these inspiring themes of international discourse, migration, and shared maritime culture, creating a sweeping, synchronised sonic tapestry extending the full length of Parliament Street.
Commissioned by Absolutely Cultured as part of Urban Legends: Northern Lights
Design and Animation by NOVAK and Hazel Dunn
Additional Design by Shirley Carven and Toni Lee
Sound Design and Production by Ed Carter
Tuba player – Phil Rosier
Technical – QED
Production Management – Graeme Nixon and Dan Adams
Developed from an original concept by Phil Supple and NOVAK
Special thanks to Shirley Craven, Viktoria Holmqvist and the Textill Museet (Borås, Sweden), Ali Hart at AAC Art books, Lesley Jackson, Max Holdaway and all at Absolutely Cultured.
Project reference imagery:
Textile designs © Shirley Craven, produced by Hull Traders
Photographs © Shirley Craven Collection / Private Collection
Courtesy of Lesley Jackson, Shirley Craven and Hull Traders – Revolutionary Fabrics and Furniture 1957-1980 (Antique Collectors’ Club)
Event video by NOVAK
Event photography by Peter Harbour / Hull Daily Mail