Rush is a mass movement spectacular choreographed by Southpaw Dance Company and produced by Event International featuring large format video and projection mapping by NOVAK. It was first performed at St. Hilda’s colliery, South Shields on Sunday 5th April 2015 to an enthralled packed out audience.


The piece follows three archetypes, a zero hours worker, a young mother, and a homeless character. Through the lens of their stories, Rush tells the wider story of the issues people in areas of low engagement face. To compliment anddrive the narrative of the dance performances, NOVAK created a series of highly striking video sequences that interspersed the dance performances. Working in close collaboration with Southpaw Dance Company and to a strict pallet of black and white, in the most part, these video sections provided an essential element to the story telling process, while also delivering an epic backdrop to this massive performance.

 In addition to the creative services of producing all of the video elements, NOVAK advised on and carried out all of the technical and practical requirements, necessary to realise large format video projection in an un-conventional performance space. This included conducting site surveys, equipment acquisition, creation of projection template and finally the projection mapping and playback of content during the performance.  NOVAK delivered a seamless workflow between creative production and technical delivery.

“Novak helped us to realise the creative potential of Rush as a project and surpassed all expectations in terms of professionalism, artistic input, and end result. Adam and the team listened and reacted to my artistic vision for the piece, and produced a truly spectacular visual story-telling element integral to the delivery of Rush. We look forward to developing the collaborative relationship into new projects where Novak will always be our first port of call as an outstanding creative design studio.”

– Robby Graham, Creative Director, Southpaw Dance Company.


Created in partnership with Cultural Spring CCP, Rush is a site responsive, touring show available for 2015 onwards.

Promo clip by Darren O’ Kane

Artistic direction : Robby Graham

Choreography : Robby Graham & Benjamin Shepherd

Visuals and Projection Mapping : Novak

Producer : Event International

Assistant Producer
Katie Lodge

Cast – Ben Shepherd, Katie Webster, Rachel Birch, Nathan French, John Kendall, Catherine Muckle, with dancers from Sunderland College, Sunderland University, Mortimer Community College, Boldon Community Association, Customs Space, East Durham College, The Garage Urban Styles and freerunners from Apeuros

Ellen Phethean

Sound Recordist & Editing
Ed Carter

Production Management
DA Technical

Safety Management
DGB Events

Site Liaison
Snap to Black

Darren ‘Jelly’ O Kane

Dan Prince

Promo Clip
Ross Hannon

Rob Lawson

With thanks to –

Emma Kernohan and all the students at Sunderland College
Kayleigh Gage and East Durham Creates
Tracy Hallway and the pupils of Mortimer College
Rachel Emms-Hobbins and all the students at Sunderland University
The Customs Space dancers
Boldon Community Association dancers
Meerkat Films
Made in Tyne and Wear
Ben Shepherd and Katie Webster

Commissioned by The Cultural Spring

With support from

South Tyneside Council and South Shields Business Works