The Paddington Bear Experience

Immersive Visitor Attraction, London

The Paddington Bear Experience

Immersive Visitor Attraction, London

Client

Path Entertainment

Location

London, United Kingdom

Client

Path Entertainment

Location

London, United Kingdom

Project Details

Step into Paddington’s World

The Paddington Bear Experience is an immersive adventure located in the heart of London. Guests are invited to step into the world of Paddington Bear, starting at the iconic Paddington Station. From there, they embark on a train journey through London’s sights and sounds, arriving at the Browns' home at No. 32 Windsor Gardens. Visitors explore the Browns’ tree-adorned hallway, multiple rooms in their home, and beyond, all while helping Paddington prepare for the Marmalade Day Festival —the most spectacular party Windsor Gardens has ever seen!

Project Details

Step into Paddington’s World

The Paddington Bear Experience is an immersive adventure located in the heart of London. Guests are invited to step into the world of Paddington Bear, starting at the iconic Paddington Station. From there, they embark on a train journey through London’s sights and sounds, arriving at the Browns' home at No. 32 Windsor Gardens. Visitors explore the Browns’ tree-adorned hallway, multiple rooms in their home, and beyond, all while helping Paddington prepare for the Marmalade Day Festival —the most spectacular party Windsor Gardens has ever seen!

The brief

Bringing Paddington's world to Life

The creative challenge was to reimagine Paddington Bear’s world in an engaging and magical way. The experience needed to merge physical environments with captivating digital visuals to tell Paddington’s story while fully immersing audiences. NOVAK was tasked with designing video elements that would enhance the narrative, create memorable moments, and bring the charm of Paddington’s world to life.

The brief

Bringing Paddington's world to Life

The creative challenge was to reimagine Paddington Bear’s world in an engaging and magical way. The experience needed to merge physical environments with captivating digital visuals to tell Paddington’s story while fully immersing audiences. NOVAK was tasked with designing video elements that would enhance the narrative, create memorable moments, and bring the charm of Paddington’s world to life.

Our Response

Crafting an Enchanting Journey

Working closely with the creative team, NOVAK developed showstopping video sequences that seamlessly integrated into the physical sets. These video elements enriched the storytelling and immersed visitors in a multi-sensory journey through Paddington’s world. By combining cutting-edge visuals with the warmth and nostalgia of Paddington, NOVAK helped create a magical experience that captured the hearts of visitors of all ages.

Our Response

Crafting an Enchanting Journey

Working closely with the creative team, NOVAK developed showstopping video sequences that seamlessly integrated into the physical sets. These video elements enriched the storytelling and immersed visitors in a multi-sensory journey through Paddington’s world. By combining cutting-edge visuals with the warmth and nostalgia of Paddington, NOVAK helped create a magical experience that captured the hearts of visitors of all ages.

Credits

Producer: Nathan Brine for Path Entertainment

Creative Director: Tom Maller @tommaller

Writer: Katie Lyons @katielyonsuk

Production Designer: Rebecca Brower @rebeccabrower

Production Manager: Erin Witton for GBA @gbassocs

Lighting Design: Terry Cook, John Coman, Matt Ladkin for Woodroffe Bassett @woodroffebassettdesign

Sound Designer: Luke Swaffield for Autograph @lukeswaffield

Video and Projection Design: NOVAK @novakcollective

Game Design and Integration: Sam Clear and David Middleton

Costume Designer: Stewart J Charlesworth @stewart_j_charlesworth

Art Director: Ryan OConner @rocartdept

Associate Director: Elena Voce @elena_voce

Associate Set Designer: Christianna Mason @christiannamason

Assistant Set Designer: Willow Burrows @_willowlouise_

3D Draftsman: Tim Blazdell

Head of Lighting: Laurence Russell

Costume Supervisor: Alice Lessing

Props Supervisor: Rachel Mathewson

Head of Video: Dan Gray for Gray Matter Video @graymattervideo

Stitches and Glue: Puppetry Design and make @stitchesandglue

Set Construction: Scene 2, Wild Creations, Footprint Scenery @scene2ltd @footprintscenery

On Site Carpenter: Sam Stuart for SAS

On Site Scenic Artists: Tash Shepard and Becca Hallen (and their amazing team!) @beccahallen @tashashepherdpaints

Graphic Designer: Billy Knapper

Graphic Illustrator: John Biggs

Photographer – Mark Senior @mark__snr

Credits

Producer: Nathan Brine for Path Entertainment

Creative Director: Tom Maller @tommaller

Writer: Katie Lyons @katielyonsuk

Production Designer: Rebecca Brower @rebeccabrower

Production Manager: Erin Witton for GBA @gbassocs

Lighting Design: Terry Cook, John Coman, Matt Ladkin for Woodroffe Bassett @woodroffebassettdesign

Sound Designer: Luke Swaffield for Autograph @lukeswaffield

Video and Projection Design: NOVAK @novakcollective

Game Design and Integration: Sam Clear and David Middleton

Costume Designer: Stewart J Charlesworth @stewart_j_charlesworth

Art Director: Ryan OConner @rocartdept

Associate Director: Elena Voce @elena_voce

Associate Set Designer: Christianna Mason @christiannamason

Assistant Set Designer: Willow Burrows @_willowlouise_

3D Draftsman: Tim Blazdell

Head of Lighting: Laurence Russell

Costume Supervisor: Alice Lessing

Props Supervisor: Rachel Mathewson

Head of Video: Dan Gray for Gray Matter Video @graymattervideo

Stitches and Glue: Puppetry Design and make @stitchesandglue

Set Construction: Scene 2, Wild Creations, Footprint Scenery @scene2ltd @footprintscenery

On Site Carpenter: Sam Stuart for SAS

On Site Scenic Artists: Tash Shepard and Becca Hallen (and their amazing team!) @beccahallen @tashashepherdpaints

Graphic Designer: Billy Knapper

Graphic Illustrator: John Biggs

Photographer – Mark Senior @mark__snr