Client
Artichoke
Location
BAFTA building, Lumiere London
Client
Artichoke
Location
BAFTA building, Lumiere London
Project Details
A Cinematic Celebration in Light and Sound
Commissioned for the inaugural Lumiere London festival, 195 Piccadilly was a large-scale projection mapping artwork that illuminated the BAFTA building with a stunning visual tribute to cinema and television. Drawing from BAFTA’s extensive archive, the projection explored different genres of film and TV, immersing audiences in the rich history of storytelling on screen. With a visual style inspired by the building’s origins as the home of the Royal Institute for Painters in Watercolour, the animation blended painterly textures with cinematic imagery. Accompanied by a striking soundtrack composed by Ed Carter—evoking the classic sounds that defined these genres—195 Piccadilly was a mesmerizing homage to the art of film and television. Featured in The Independent, BBC, Evening Standard, and The Guardian, the installation was a standout moment of Lumiere London, which attracted over 1,000,000 visitors during its four-day run.
Project Details
A Cinematic Celebration in Light and Sound
Commissioned for the inaugural Lumiere London festival, 195 Piccadilly was a large-scale projection mapping artwork that illuminated the BAFTA building with a stunning visual tribute to cinema and television. Drawing from BAFTA’s extensive archive, the projection explored different genres of film and TV, immersing audiences in the rich history of storytelling on screen. With a visual style inspired by the building’s origins as the home of the Royal Institute for Painters in Watercolour, the animation blended painterly textures with cinematic imagery. Accompanied by a striking soundtrack composed by Ed Carter—evoking the classic sounds that defined these genres—195 Piccadilly was a mesmerizing homage to the art of film and television. Featured in The Independent, BBC, Evening Standard, and The Guardian, the installation was a standout moment of Lumiere London, which attracted over 1,000,000 visitors during its four-day run.
The Brief
Bringing BAFTA’s Legacy to Life
NOVAK was tasked with creating a projection mapping piece that would celebrate BAFTA’s role in championing excellence in film and television. The challenge was to present the evolution of screen storytelling in a visually captivating way while honoring the artistic heritage of the BAFTA building itself. The projection needed to seamlessly blend archival images with dynamic animation, paying tribute to the defining moments of film and television history. Additionally, the aesthetic had to reflect the building’s artistic past, incorporating watercolor-inspired elements that linked its history to its present-day role as a hub for creative excellence.
The Brief
Bringing BAFTA’s Legacy to Life
NOVAK was tasked with creating a projection mapping piece that would celebrate BAFTA’s role in championing excellence in film and television. The challenge was to present the evolution of screen storytelling in a visually captivating way while honoring the artistic heritage of the BAFTA building itself. The projection needed to seamlessly blend archival images with dynamic animation, paying tribute to the defining moments of film and television history. Additionally, the aesthetic had to reflect the building’s artistic past, incorporating watercolor-inspired elements that linked its history to its present-day role as a hub for creative excellence.
Our Response
A Moving Canvas of Film and Television History
NOVAK crafted an elegant and evocative projection that transformed the BAFTA building into a living tribute to the moving image. Using carefully curated imagery from BAFTA’s archives, the animation wove together a visual tapestry of cinematic and television milestones, dynamically shifting between genres and eras. By incorporating watercolor-style textures, the projection connected the history of 195 Piccadilly to its artistic roots, while Ed Carter’s soundtrack further elevated the experience with compositions inspired by iconic film and TV scores. With 195 Piccadilly, NOVAK successfully merged artistry and technology to create a breathtaking installation that celebrated storytelling in all its forms. As a highlight of Lumiere London, the projection captured the imagination of audiences and critics alike, cementing its place as a defining moment in the festival’s debut edition.
Our Response
A Moving Canvas of Film and Television History
NOVAK crafted an elegant and evocative projection that transformed the BAFTA building into a living tribute to the moving image. Using carefully curated imagery from BAFTA’s archives, the animation wove together a visual tapestry of cinematic and television milestones, dynamically shifting between genres and eras. By incorporating watercolor-style textures, the projection connected the history of 195 Piccadilly to its artistic roots, while Ed Carter’s soundtrack further elevated the experience with compositions inspired by iconic film and TV scores. With 195 Piccadilly, NOVAK successfully merged artistry and technology to create a breathtaking installation that celebrated storytelling in all its forms. As a highlight of Lumiere London, the projection captured the imagination of audiences and critics alike, cementing its place as a defining moment in the festival’s debut edition.
Credits
The animation is accompanied by a striking soundtrack, created by Ed Carter and inspired by the classic sounds that helped define these genres of film and television.
‘195 Piccadilly’ was featured in the Independent, the BBC, the Evening Standard and the Guardian.
Lumiere London was attended by in excess of 1,000,000 people over the course of it’s 4 days.
Music written and produced by Ed Carter, featuring performances by:
Ed Cross – Violin
Chrissie Slater – Viola
Ele Leckie – Cello
Credits
The animation is accompanied by a striking soundtrack, created by Ed Carter and inspired by the classic sounds that helped define these genres of film and television.
‘195 Piccadilly’ was featured in the Independent, the BBC, the Evening Standard and the Guardian.
Lumiere London was attended by in excess of 1,000,000 people over the course of it’s 4 days.
Music written and produced by Ed Carter, featuring performances by:
Ed Cross – Violin
Chrissie Slater – Viola
Ele Leckie – Cello
Other projects
Performance and Theatre
The Paddington Bear Experience
Immersive Visitor Attraction, London
Performance and Theatre
The Paddington Bear Experience
Immersive Visitor Attraction, London
Installation and Exhibition
The Book of Kells Experience
Digital Exhibition, Trinity College Dublin
Installation and Exhibition
The Book of Kells Experience
Digital Exhibition, Trinity College Dublin