NOVAK’s digital projections played a crucial role in shaping the atmosphere of Beautiful Thing, transforming the Thamesmead landscape into a breathtaking, immersive stage. Carefully crafted visual elements helped to bridge the contrast between the gritty urban backdrop and the hopeful, tender love story at the heart of the play. Our projections provided dynamic, scene-setting visuals—whether evoking the stark reality of estate life or transporting audiences into the dreamlike, euphoric world of first love. The animations shifted between intimate, delicate imagery and bold, sweeping visuals that mirrored the emotions of the characters, adding depth and texture to the production. By fusing Harvey’s iconic story with cutting-edge digital art, Beautiful Thing became more than a play—it became an immersive, cinematic experience, celebrating both its original setting and the enduring power of love.