Imminence

Immersive Floor Projection, Bloomberg Arcade, London

Imminence

Immersive Floor Projection, Bloomberg Arcade, London

Client

Bloomberg Philanthropies

Location

Bloomberg Arcade, London

Client

Bloomberg Philanthropies

Location

Bloomberg Arcade, London

Project Details

A Stark Reflection on Climate Change

Imminence was a large-scale, immersive installation that transformed the 50-meter length of Bloomberg Arcade in the City of London into a striking visual and sonic experience. Through shape-shifting projections and a multi-channel soundscape, the artwork highlighted the profound impact of human-led climate change on our planet. Created by NOVAK in collaboration with textile designer Hazel Dunn and sound artist Ed Carter, Imminence was produced by Artichoke and supported by Bloomberg Philanthropies. The installation was presented from December 5, 2019, to January 10, 2020, captivating audiences with its urgent and thought-provoking message.

Project Details

A Stark Reflection on Climate Change

Imminence was a large-scale, immersive installation that transformed the 50-meter length of Bloomberg Arcade in the City of London into a striking visual and sonic experience. Through shape-shifting projections and a multi-channel soundscape, the artwork highlighted the profound impact of human-led climate change on our planet. Created by NOVAK in collaboration with textile designer Hazel Dunn and sound artist Ed Carter, Imminence was produced by Artichoke and supported by Bloomberg Philanthropies. The installation was presented from December 5, 2019, to January 10, 2020, captivating audiences with its urgent and thought-provoking message.

The Brief

Visualising a Global Crisis

The challenge was to create an immersive public artwork that would engage audiences with the urgent issue of climate change in an impactful and accessible way. The installation needed to be both visually compelling and emotionally resonant, using dynamic projections and sound to explore the fragile relationship between humanity and the natural world. The brief called for a piece that could translate scientific and environmental themes into an artistic language, fostering reflection and dialogue about the environmental challenges facing our planet.

The Brief

Visualising a Global Crisis

The challenge was to create an immersive public artwork that would engage audiences with the urgent issue of climate change in an impactful and accessible way. The installation needed to be both visually compelling and emotionally resonant, using dynamic projections and sound to explore the fragile relationship between humanity and the natural world. The brief called for a piece that could translate scientific and environmental themes into an artistic language, fostering reflection and dialogue about the environmental challenges facing our planet.

Our Response

An Evolving Landscape of Light and Sound

NOVAK designed Imminence as a continuously shifting visual and auditory experience, reflecting the ever-changing and unpredictable nature of our climate crisis. The projections, inspired by patterns found in nature and textile design, morphed and transformed across the length of Bloomberg Arcade, creating a living artwork that symbolized the delicate balance of our ecosystems. Hazel Dunn’s textile influences brought an organic texture to the visuals, while Ed Carter’s multi-channel soundscape added an immersive layer of depth, reinforcing the themes of uncertainty, fragility, and transformation. Together, these elements created an artwork that was both beautiful and unsettling—a powerful call to acknowledge and address the realities of climate change. By integrating art, science, and environmental awareness, Imminence offered a compelling and urgent reminder of the impact of human activity on the planet, leaving a lasting impression on all who experienced it.

Our Response

An Evolving Landscape of Light and Sound

NOVAK designed Imminence as a continuously shifting visual and auditory experience, reflecting the ever-changing and unpredictable nature of our climate crisis. The projections, inspired by patterns found in nature and textile design, morphed and transformed across the length of Bloomberg Arcade, creating a living artwork that symbolized the delicate balance of our ecosystems. Hazel Dunn’s textile influences brought an organic texture to the visuals, while Ed Carter’s multi-channel soundscape added an immersive layer of depth, reinforcing the themes of uncertainty, fragility, and transformation. Together, these elements created an artwork that was both beautiful and unsettling—a powerful call to acknowledge and address the realities of climate change. By integrating art, science, and environmental awareness, Imminence offered a compelling and urgent reminder of the impact of human activity on the planet, leaving a lasting impression on all who experienced it.

Credits

Design and animation by NOVAK and Hazel Dunn with additional illustrations by Laura Sheldon
Original score by Ed Carter. Performed by Ed Cross (violin), Josephine Montgomery (violin), Chrissie Slater (viola) and Ele Leckie (cello).
Commissioned  by Bloomberg Philanthropies
Produced by Artichoke
Projection  by QED
Structures and PA by IPS

Developed from an original concept by Phil Supple and NOVAK

Event video by NOVAK
Event photography by Bloomberg /  Dom Martin / Matt Crossick

Credits

Design and animation by NOVAK and Hazel Dunn with additional illustrations by Laura Sheldon
Original score by Ed Carter. Performed by Ed Cross (violin), Josephine Montgomery (violin), Chrissie Slater (viola) and Ele Leckie (cello).
Commissioned  by Bloomberg Philanthropies
Produced by Artichoke
Projection  by QED
Structures and PA by IPS

Developed from an original concept by Phil Supple and NOVAK

Event video by NOVAK
Event photography by Bloomberg /  Dom Martin / Matt Crossick