Client
Lexus
Location
Paris
Client
Lexus
Location
Paris
Project Details
Will.i.am & Lexus NX – ‘Striking Angles’ Paris Launch
At an exclusive launch party in Paris, Will.i.am unveiled his custom-designed Lexus NX, marking a bold fusion of music, technology, and automotive innovation. The event, titled ‘Striking Angles’, blended cutting-edge visuals, immersive experiences, and live performances to create an unforgettable evening.
Project Details
Will.i.am & Lexus NX – ‘Striking Angles’ Paris Launch
At an exclusive launch party in Paris, Will.i.am unveiled his custom-designed Lexus NX, marking a bold fusion of music, technology, and automotive innovation. The event, titled ‘Striking Angles’, blended cutting-edge visuals, immersive experiences, and live performances to create an unforgettable evening.
The Brief
A High-Profile, Immersive Audiovisual Showcase
Working alongside Amplify and Hellicar & Lewis, NOVAK was tasked with delivering a dynamic visual and musical experience that matched the futuristic aesthetics of both Will.i.am’s Lexus NX and the ‘Striking Angles’ theme. The event needed to reflect Lexus' commitment to innovation and design.
The Brief
A High-Profile, Immersive Audiovisual Showcase
Working alongside Amplify and Hellicar & Lewis, NOVAK was tasked with delivering a dynamic visual and musical experience that matched the futuristic aesthetics of both Will.i.am’s Lexus NX and the ‘Striking Angles’ theme. The event needed to reflect Lexus' commitment to innovation and design.
Our Response
A Bespoke 3D Audiovisual Spectacle
NOVAK crafted a visually stunning 3D experience, meticulously designed to complement the bold, angular design language of the Lexus NX. The show seamlessly merged music, motion graphics, and high-energy visuals, creating an electrifying atmosphere for Will.i.am’s live set. Beyond the performance, NOVAK helped shape an immersive brand experience. The result was a flawless integration of music, technology, and design, reinforcing Lexus’ forward-thinking ethos and leaving guests with a memorable, high-impact experience.
Our Response
A Bespoke 3D Audiovisual Spectacle
NOVAK crafted a visually stunning 3D experience, meticulously designed to complement the bold, angular design language of the Lexus NX. The show seamlessly merged music, motion graphics, and high-energy visuals, creating an electrifying atmosphere for Will.i.am’s live set. Beyond the performance, NOVAK helped shape an immersive brand experience. The result was a flawless integration of music, technology, and design, reinforcing Lexus’ forward-thinking ethos and leaving guests with a memorable, high-impact experience.
Credits
Credits
Other projects
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Performance and Theatre
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Installation and Exhibition
The Book of Kells Experience
Digital Exhibition, Trinity College Dublin