Client

Magnetic Man

Location

International festival stages of Glastonbury, Roskilde, Fuji Rock, Coachella and many more

Client

Magnetic Man

Location

International festival stages of Glastonbury, Roskilde, Fuji Rock, Coachella and many more

Project Details

Visualising the Sound of a Dubstep Revolution

As pioneers of electronic music, Magnetic Man—the trio of dubstep producers and DJs Benga, Skream, and Artwork—helped propel the genre onto the global stage. Their self-titled debut album stormed into the UK Top 5 in 2010, cementing their status as key figures in the proliferation of dubstep worldwide. From their earliest club performances to headlining major international festivals—including Glastonbury, Roskilde, Fuji Rock, and Coachella—NOVAK has been an integral part of their journey, delivering groundbreaking visual shows that have evolved alongside the band’s meteoric rise. The Brief Crafting a Visual Identity to Match the Sound From the outset, Magnetic Man wanted a visual spectacle that could match the raw energy and innovation of their music. NOVAK was tasked with creating a dynamic, audio-reactive visual experience that would amplify their live performances—starting in intimate UK club settings and scaling up to the world’s biggest festival stages. As the band’s popularity grew, so too did the ambition of the live show. NOVAK needed to adapt and expand the visual production, incorporating cutting-edge stage design, LED technology, and immersive visuals to create a truly unforgettable audience experience.

Project Details

Visualising the Sound of a Dubstep Revolution

As pioneers of electronic music, Magnetic Man—the trio of dubstep producers and DJs Benga, Skream, and Artwork—helped propel the genre onto the global stage. Their self-titled debut album stormed into the UK Top 5 in 2010, cementing their status as key figures in the proliferation of dubstep worldwide. From their earliest club performances to headlining major international festivals—including Glastonbury, Roskilde, Fuji Rock, and Coachella—NOVAK has been an integral part of their journey, delivering groundbreaking visual shows that have evolved alongside the band’s meteoric rise. The Brief Crafting a Visual Identity to Match the Sound From the outset, Magnetic Man wanted a visual spectacle that could match the raw energy and innovation of their music. NOVAK was tasked with creating a dynamic, audio-reactive visual experience that would amplify their live performances—starting in intimate UK club settings and scaling up to the world’s biggest festival stages. As the band’s popularity grew, so too did the ambition of the live show. NOVAK needed to adapt and expand the visual production, incorporating cutting-edge stage design, LED technology, and immersive visuals to create a truly unforgettable audience experience.

The Brief

Crafting a Visual Identity to Match the Sound

From the outset, Magnetic Man wanted a visual spectacle that could match the raw energy and innovation of their music. NOVAK was tasked with creating a dynamic, audio-reactive visual experience that would amplify their live performances—starting in intimate UK club settings and scaling up to the world’s biggest festival stages. As the band’s popularity grew, so too did the ambition of the live show. NOVAK needed to adapt and expand the visual production, incorporating cutting-edge stage design, LED technology, and immersive visuals to create a truly unforgettable audience experience.

The Brief

Crafting a Visual Identity to Match the Sound

From the outset, Magnetic Man wanted a visual spectacle that could match the raw energy and innovation of their music. NOVAK was tasked with creating a dynamic, audio-reactive visual experience that would amplify their live performances—starting in intimate UK club settings and scaling up to the world’s biggest festival stages. As the band’s popularity grew, so too did the ambition of the live show. NOVAK needed to adapt and expand the visual production, incorporating cutting-edge stage design, LED technology, and immersive visuals to create a truly unforgettable audience experience.

Our Response

From Projector Screens to a Digital Warship

NOVAK began with a simple yet powerful setup—audio-reactive visuals projected onto a screen, ensuring that even in small venues, the show packed a visual punch. As Magnetic Man’s reputation soared, so did the scale of the production. The next evolution of the show introduced the now-iconic LED cage—sometimes referred to as a digital warship—which housed the three artists during their performance. NOVAK developed custom visuals synchronized to the music, blending real-time audio-reactive elements with meticulously pre-rendered animations designed specifically for this unique stage structure. For the latest and most ambitious incarnation, NOVAK collaborated with lighting and show designers Placing Shadows to push the visual spectacle even further. Expanding to multiple LED walls spanning festival stages worldwide, the show became a fully immersive experience, where NOVAK’s highly synchronized visuals took center stage—delivering an electrifying audiovisual performance that captivated thousands of fans across the globe. From underground clubs to the world’s biggest music festivals, NOVAK’s work with Magnetic Man has continuously redefined what a live electronic music show can be—ensuring that every performance is not just heard, but seen and felt on an epic scale.

Our Response

From Projector Screens to a Digital Warship

NOVAK began with a simple yet powerful setup—audio-reactive visuals projected onto a screen, ensuring that even in small venues, the show packed a visual punch. As Magnetic Man’s reputation soared, so did the scale of the production. The next evolution of the show introduced the now-iconic LED cage—sometimes referred to as a digital warship—which housed the three artists during their performance. NOVAK developed custom visuals synchronized to the music, blending real-time audio-reactive elements with meticulously pre-rendered animations designed specifically for this unique stage structure. For the latest and most ambitious incarnation, NOVAK collaborated with lighting and show designers Placing Shadows to push the visual spectacle even further. Expanding to multiple LED walls spanning festival stages worldwide, the show became a fully immersive experience, where NOVAK’s highly synchronized visuals took center stage—delivering an electrifying audiovisual performance that captivated thousands of fans across the globe. From underground clubs to the world’s biggest music festivals, NOVAK’s work with Magnetic Man has continuously redefined what a live electronic music show can be—ensuring that every performance is not just heard, but seen and felt on an epic scale.

Credits

Photography  by Andy SquireRosa Maria Koolhoven and Kellay.

Credits

Photography  by Andy SquireRosa Maria Koolhoven and Kellay.