Given the complexity of the UV map, NOVAK developed a custom workflow that enabled seamless animation of both 2D graphics and 3D elements. By integrating a 3D model of Austin’s directly into After Effects, the team could pre-visualize the projection from multiple perspectives, ensuring a flawless execution on-site in Derry-Londonderry. This technical innovation allowed NOVAK to focus entirely on the creative process, crafting an experience that was as precise as it was breathtaking. With only a minimal brief—“create something that takes the viewer on a magical journey”—NOVAK sought inspiration from the Victorian era, the same period when Austin’s was built and when Jules Verne’s Voyages Extraordinaires captivated readers. Verne’s imaginative tales of time machines, daring explorations, and mysterious lands provided the perfect creative spark. The final projection, Voyage, unfolded across five fantastical scenes: towering Victorian-era transportation machines, lush tropical landscapes teeming with exotic creatures, a shipwrecked vessel ensnared in seaweed, a surreal underwater metropolis filled with giant squid, and a dramatic celestial battle between night and day. Through cutting-edge projection mapping, NOVAK transformed Austin’s into a gateway to adventure, bringing Verne’s spirit of discovery to life in a mesmerizing and unforgettable spectacle.